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NECK-ITβ’ transforms a globally practised nightlife ritual into a scalable monetisable beverage category.
When The Crowd Chants...
Revellers Neck-Itβ’ Together
Bells Ring.
A Ritual Recognised - A Category Defined

Weβve taken a ritual that already exists worldwide β and turned it into a beverage category.
The crowd shares the NECK-ITβ’ moments on their socials; FB, Insta, Snap, Tik-Tok, X etc

The Three-Step Ritual:
NECK-ITβ’ is engineered around that ritual.
The chant and ritual are globally recognised. The drinks were created for just that moment.

NECK-ITβ’ is designed as a platform brand spanning:
Alcoholic and Non-Alcoholic Health Drinks
Energy
Clean Energy
Party
Functional Beverages
Boost
Hydration
Wellness
Recovery
Full product architecture rolling out across multiple formats.
Β© 2026 NECK-ITβ’ IP Holding Co Ltd.
Registered in England & Wales
All Rights Reserved.
Intellectual Property Notice
NECK-ITβ’
The Ritual-Driven Beverage
The Chant Drink
Associated visual systems, trade dress, and ritual framework are the subject of pending and/or registered intellectual property protections.
Unauthorised commercial use is prohibited.